3  Sampling Methods

3.1 Overview of Sampling Methods

3.2 Probability Sampling

3.2.1 Simple Random Sampling

3.2.2 Stratified Sampling

3.2.3 Cluster Sampling

3.2.4 Systematic Sampling

3.3 Non-Probability Sampling

3.3.1 Convenience Sampling

3.3.2 Quota Sampling

3.3.3 Snowball Sampling

3.3.4 Judgmental Sampling

3.4 Choosing the Right Method

3.5 Strengths & Limitations

3.6 Real-World Applications